A24 Film Festival
Role
Graphic Designer
Category
Identity & Art Direction
Year
2022
Award Winner
ODA, Brand Identity 2023
Description
Swiss design meets cinema
Tasked with crafting a versatile design system for a conceptual film festival, the challenge was to create a visual language that resonated with a diverse audience—from casual moviegoers to dedicated cinephiles. The goal was to develop a system adaptable across multiple branding touch-points, while capturing the essence of cinema in a visually compelling manner.
The power of still frames & the moving image
The fusion of Swiss design's precision with cinematic storytelling resulted in a design system that not only captured the essence of the film festival but also elevated the overall brand experience. By strategically employing evocative imagery and a harmonious visual language, the design ignited anticipation and created a lasting impression on the audience. The project demonstrated the power of design to transcend expectations and shape a memorable cultural event.
Bringing the Vision to Life: The Design System in Action
The design system proved its versatility across various touchpoints of the film festival, from print materials to digital platforms. Its robust grid structure and adaptable color palette allowed for creative freedom while maintaining brand consistency. By infusing the design with a sense of sophistication and exclusivity, the system elevated the overall film festival experience. The strategic use of typography, imagery, and layout created a distinct and refined aesthetic, positioning the festival as a premier cultural event.
Next projects
Brand Sprint