Quant Disco
Role
Brand Designer
Category
Brand Sprint, Digital
Year
2023
Description
Quant Disco, a deal-intelligence platform, optimizes collaboration for sales and finance teams, ensuring profitable and lucrative deal closures.
The Challenge
Quant Disco was trying to crack the code on better deal-making. As a platform that helps sales and finance teams work together smoothly, they needed a brand that would stand out in a sea of boring business tools. They wanted something that would make investors sit up and take notice, but they were on a tight deadline.
The Solution
We knew we had to build a brand that felt smart and confident, but also approachable. So we looked at the numbers – literally. We used math as our inspiration, building a brand around the idea of building blocks. The percentage symbol became our hero, representing Quant Disco’s focus on making deals profitable.
The Design System
The design system incorporates clean typography, a limited yet impactful color palette, and a structured grid system that reflects the data-driven nature of the business. This system emanates a polished, mechanical, and industrial aesthetic, distinguishing it from the prevalent trend of purple gradients in the sector. Purposefully steering clear of fleeting trends and underscoring the straightforward attention to details the brand stands for.
The Results
By keeping the design clean and focused, we were able to quickly establish a strong and credible brand identity for Quant Disco. This allowed the team to present a polished and unified front across all touchpoints, from investor presentations to physical materials. The result was a cohesive brand experience that impressed investors and positioned Quant Disco as a serious player in the market.
