E15 Group
Role
Graphic Designer
Category
Refresh & Identity
Year
2022
Description
E15 is a next-generation analytics company delivering industry-leading insights to sectors like sports, entertainment, education, healthcare, hospitality, and retail. They empower businesses to make forward-thinking decisions that drive growth and enhance customer experiences.
The Challenge
The Solution
My team and I identified the need for E15 to establish a bold, cohesive brand identity that placed data at the forefront. Our solution was to create a logo inspired by a bar graph, visually communicating their analytical expertise in a simple yet impactful way. This design system extended seamlessly across their website, print materials, and social media, ensuring a consistent and professional brand experience that highlighted their strategic insight and innovation.
The Design System
We crafted a logo that turned E15’s expertise into a visual statement. Using a bar graph as the central motif, it became a symbol of their analytical precision. This clean, modern design was extended into a cohesive system, ensuring consistency across every touchpoint, from the website to print materials and social media. The result was a brand that felt both innovative and unmistakably E15.
